A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Things I learned from my Dad #1

Things I learned from my Dad #1

After a friend commented on my penchant for using my father's 'wisdom' to support my points of view, I set about creating a list of my Dad's maxims that I tend to regurgitate. Needless to say it was a fairly long list, however three things struck me as I compiled it. One, how many of my father's maxims I use. Two, how many of my own maxims I'd developed along the way, and Three, how often these maxims were reflected in my work. This makes perfect sense as the maxims are nearl … read more
Is your website ‘wordy’ enough?

Is your website ‘wordy’ enough?

When Google assesses your website’s ‘credibility’ and determines where in the rankings to place you, the number of words on each page is one of Google's ‘ranking signals’. To put it plainly, if your web pages are ‘content-light’ you’re in strife. It wasn’t that long ago that 500 words per page would suffice, but with the advent of Google algorithm updates Rankbrain and Hummingbird, and an increase in competitor sophistication, the pe … read more
What's the difference between a logo and a brand?

What's the difference between a logo and a brand?

I get asked this question a lot and while, like most things, it's complicated, the easiest way to explain it is to look at what each will do for you. Logo: Get your logo professionally designed and it will: Put a professional face on your business (this cannot be underestimated when we live in a world where everything has been designed to attract the eye). Set the tone for the business (playful, corporate, high tech etc). Differentiate you from the competition. Brand: A  … read more
Branding 101, worth it, or worthless?

Branding 101, worth it, or worthless?

I got asked the other day to do a blog about the difference between a logo and a brand. That's fine, and that will be my next blog. But before I get to that, I wanted to address the idea of a brand and why it so often turns into a train wreck. No, this isn't another blog about clients stuffing up the branding process (though I could very easily spend a day talking about that). This is about why well-intentioned designers produce bad brands. How we get there. Everybody seems to find … read more
Inspiration for 7 year olds

Inspiration for 7 year olds

Interesting article from Greg Hahn. Not sure we want to be taking all our motivational tips from second grade teachers, but then again, why not. It's pretty simple stuff, but most of the good advice is. See the whole story here http://www.adweek.com/agencies/why-this-second-grade-handout-should-be-your-new-creative-manifesto/ … read more
Ad Retargeting

Ad Retargeting

Ad Retargeting (sometimes called remarking) is a system whereby once a visitor comes to your website, ads for your services/products follows them around the web. This is an incredibly useful tool to help you stay ‘top of mind’ with prospects while they’re comparative shopping you against your competitors, and moving through the buying cycle. Whilst there’s a small investment (typically around $800) to setup an Ad Retargeting campaign because the ads have to be des … read more
Coolabah Turf jingle is now 5 years old

Coolabah Turf jingle is now 5 years old

The Coolabah jingle is now 5 years old! It was a pleasure putting this together for Coolabah, and it’s incredibly rewarding to see the jingle, and the company behind it, going so strong in 2017. Coolabah owner Suzie Shearer says “We still regularly get comments about how much people love it, and how they can’t get their kids to stop singing it in the car!” … read more