Branding 101, worth it, or worthless?

Branding 101, worth it, or worthless?

I got asked the other day to do a blog about the difference between a logo and a brand. That's fine, and that will be my next blog. But before I get to that, I wanted to address the idea of a brand and why it so often turns into a train wreck. No, this isn't another blog about clients stuffing up the branding process (though I could very easily spend a day talking about that). This is about why well-intentioned designers produce bad brands. How we get there. Everybody seems to find … read more
Inspiration for 7 year olds

Inspiration for 7 year olds

Interesting article from Greg Hahn. Not sure we want to be taking all our motivational tips from second grade teachers, but then again, why not. It's pretty simple stuff, but most of the good advice is. See the whole story here http://www.adweek.com/agencies/why-this-second-grade-handout-should-be-your-new-creative-manifesto/ … read more