If it’s obvious, it’s radioactive

If it’s obvious, it’s radioactive

I was at a presentation last week and the subject turned to branding. At this point someone at the back piped up, announced themselves as a trademark lawyer, and went on a bender about the stupidity of naming your company according to what you do. I sat there with a pretty decent grin on my face as this played out as this is a subject I’ve spent a lot of time discussing with clients and prospective clients. I must admit though it was fun to listen to the same argument being put forwa … read more
A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Things I learned from my Dad #1

Things I learned from my Dad #1

After a friend commented on my penchant for using my father's 'wisdom' to support my points of view, I set about creating a list of my Dad's maxims that I tend to regurgitate. Needless to say it was a fairly long list, however three things struck me as I compiled it. One, how many of my father's maxims I use. Two, how many of my own maxims I'd developed along the way, and Three, how often these maxims were reflected in my work. This makes perfect sense as the maxims are nearl … read more
Is your website ‘wordy’ enough?

Is your website ‘wordy’ enough?

When Google assesses your website’s ‘credibility’ and determines where in the rankings to place you, the number of words on each page is one of Google's ‘ranking signals’. To put it plainly, if your web pages are ‘content-light’ you’re in strife. It wasn’t that long ago that 500 words per page would suffice, but with the advent of Google algorithm updates Rankbrain and Hummingbird, and an increase in competitor sophistication, the pe … read more
What's the difference between a logo and a brand?

What's the difference between a logo and a brand?

I get asked this question a lot and while, like most things, it's complicated, the easiest way to explain it is to look at what each will do for you. Logo: Get your logo professionally designed and it will: Put a professional face on your business (this cannot be underestimated when we live in a world where everything has been designed to attract the eye). Set the tone for the business (playful, corporate, high tech etc). Differentiate you from the competition. Brand: A  … read more