What's in a name?

What's in a name?

Firstly let me say, the image above was about the least offensive one I could find when I did a web search for 'bad business names'. That should tell you something straight off the bat. But this blog isn't about bad names per se, it's about the process of naming a business, and what's important, and what's not. Like most things in life, a lot of what you should do in marketing makes a lot more sense when it's articulated to you by a professional. If you're left to your own devices, and y … read more
How to make your TV ad completely suck.

How to make your TV ad completely suck.

Before I go on my rant, let me just say that TV ads have their place, can be highly lucrative for clients and deliver massive reach. Good. Now that I've covered that, let me just say that I don't personally like them. And that's ok. Today's technology provides me with loads of different ways to avoid them, so everything's cool. I can start watching the football an hour late so I can fast forward the ads. I can watch rewinds of Will & Grace when the ads come on, or I can just watch Netf … read more
Better to say no than to say sorry

Better to say no than to say sorry

Yes people, another of my father's sage-like gems of wisdom. When I was a sales trainer we used to talk to trainees about how important it was that if they had to say no to a buyer, that they should always follow it with a yes. In other words "I'm sorry but I can't give it to you for that price, but what I can do is this...". This is great sales/negotiating advice, and you wouldn't have to visit too many stores to find God-awful salespeople who just say "Nup" when you ask for something, ofte … read more