Romancing prospects

Romancing prospects

For some reason people forget that the digital realm is really not that much different to the physical world when it comes to commerce. It's the same mistake sellers have made for decades, thinking that radio was different, or TV was different. The internet is no different. Yes, the channel's idiosyncrasies affects the way you craft your message, but the truth that continually gets forgotten is that when all is said and done, you're still trying to influence flesh and blood human beings. … read more