Easy is a fairy tale

Easy is a fairy tale

Sorry to break the news to you, but it's true. There's no silver bullet that will drive your success. But the good news is there are lots of bronze ones. Any successful strategy will have a complicated mix of many elements. There's nothing in the human experience that is solved simply. It's all hard work - at least the meaningful stuff is. One of my favourite sayings is "The further you get from a problem, the easier it seems to fix". This is also true if you don't know what you're talki … read more
Which is worse? Awful or ordinary?

Which is worse? Awful or ordinary?

I had someone ask me the other day for advice on starting a business. Amongst the range of things I spoke about (yes, I like the sound of my own voice) I told them to not be a cheapskate on the stuff that matters. And you can believe me when I tell you, the original marketing collateral you get (brand, website, brochure, business cards) are as important as what you wear to a client meeting. Though the complete lack of thought, or lack of investment, that some people put into these things is  … read more
Big data and bad decisions

Big data and bad decisions

Now before you go setting your hair on fire, data is good, data is great, I’m a fan. But here’s the thing, we’ve always known that numbers can tell you anything, and that’s back when we were talking about small numbers. So what sort of whopper lies do you think Big Data can tell? History is littered with individuals who looked at the numbers and went on to make moronic decisions. Napoleon springs to mind. Alexander the Great too. In more recent times the execs at  … read more
Sharks aren't the only creatures that die if they don't move forward

Sharks aren't the only creatures that die if they don't move forward

Ok, I'll start by apologising to all of you who have the same irrational fear of sharks as I do. Maybe I should have used one of the animated ones from A Shark's Tale. But then I probably would have been sued like that tradey who used the superman icon as his logo - it didn't end well for him so perhaps I'm best to steer clear of the Hollywood crowd. Anyway, I digress. Today's post is supposed to be about going backwards (and sideways, and round and round, and in some cases, not moving at all). … read more