You reap what you sow

You reap what you sow

Ok, so taking a little diversion this week. As much as everything I talk about has lessons for selling and business built into it, this week I'm talking about parenting. Last week I saw a video on mindfulness which, if I wasn't such a schmuck I'd be able to add a link to (I did look for it, but my Google-esque hunting powers notwithstanding, couldn't find it). The gist of the video was, you reap what you sow, and if we don't start teaching our children mindfulness, and how to take care of th … read more
How to market a consulting firm

How to market a consulting firm

I have to say, consulting businesses are hard. After 20 years of running a creative agency (a consulting business itself) marketing consulting businesses can be hard. First of all, the people running the business either know it all, or know nothing. Second, they're time poor and tend to want to abdicate responsibility for the work, which frankly doesn't work because any good campaign is a partnership and the people in the business have expertise that is needed to effectively marke … read more