A bonus isn't an incentive

A bonus isn't an incentive

This might seem like semantics, but what we call things matters. The names we choose informs how we view things, and how we view things informs how we act. One of the greatest examples was the renaming of jungles as rainforests because climate and environmental charities found it much easier to raise money for rainforests than for jungles. Names matter. I've spent much of my career discussing sales management and advising organisations on the best way to train and manage sales staff. A s … read more