Top 6 branding mistakes to avoid

Top 6 branding mistakes to avoid

Strong branding is no walk in the park. Many hours of creative, intricate and articulate work go into developing brands that tell a unique story. Strong brands such as Nike, IBM, and Google have become famous for finding ways to connect with their customers. Businesses who struggle to connect with customers usually face problems due to avoidable branding mistakes. Here are some of the most common branding mistakes businesses make and how to avoid them. Inconsistent approach to  … read more
Which is worse? Awful or ordinary?

Which is worse? Awful or ordinary?

I had someone ask me the other day for advice on starting a business. Amongst the range of things I spoke about (yes, I like the sound of my own voice) I told them to not be a cheapskate on the stuff that matters. And you can believe me when I tell you, the original marketing collateral you get (brand, website, brochure, business cards) are as important as what you wear to a client meeting. Though the complete lack of thought, or lack of investment, that some people put into these things is  … read more
What's in a name?

What's in a name?

Firstly let me say, the image above was about the least offensive one I could find when I did a web search for 'bad business names'. That should tell you something straight off the bat. But this blog isn't about bad names per se, it's about the process of naming a business, and what's important, and what's not. Like most things in life, a lot of what you should do in marketing makes a lot more sense when it's articulated to you by a professional. If you're left to your own devices, and y … read more
If it’s obvious, it’s radioactive

If it’s obvious, it’s radioactive

I was at a presentation last week and the subject turned to branding. At this point someone at the back piped up, announced themselves as a trademark lawyer, and went on a bender about the stupidity of naming your company according to what you do. I sat there with a pretty decent grin on my face as this played out as this is a subject I’ve spent a lot of time discussing with clients and prospective clients. I must admit though it was fun to listen to the same argument being put forwa … read more
A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Alumuna Branding

Alumuna Branding

Check out the new brand for Alumuna, the soon to be constructed, fully-maintained, independent living development in Finley, NSW. The development will be unique in its design and also maintenance approach, which allows residents to drop everything and travel at a moments-notice, knowing their home will be looked after for them while they’re gone. A new website is soon to follow. Stay tuned.  … read more