Which is worse? Awful or ordinary?

Which is worse? Awful or ordinary?

I had someone ask me the other day for advice on starting a business. Amongst the range of things I spoke about (yes, I like the sound of my own voice) I told them to not be a cheapskate on the stuff that matters. And you can believe me when I tell you, the original marketing collateral you get (brand, website, brochure, business cards) are as important as what you wear to a client meeting. Though the complete lack of thought, or lack of investment, that some people put into these things is  … read more
What's in a name?

What's in a name?

Firstly let me say, the image above was about the least offensive one I could find when I did a web search for 'bad business names'. That should tell you something straight off the bat. But this blog isn't about bad names per se, it's about the process of naming a business, and what's important, and what's not. Like most things in life, a lot of what you should do in marketing makes a lot more sense when it's articulated to you by a professional. If you're left to your own devices, and y … read more
If it’s obvious, it’s radioactive

If it’s obvious, it’s radioactive

I was at a presentation last week and the subject turned to branding. At this point someone at the back piped up, announced themselves as a trademark lawyer, and went on a bender about the stupidity of naming your company according to what you do. I sat there with a pretty decent grin on my face as this played out as this is a subject I’ve spent a lot of time discussing with clients and prospective clients. I must admit though it was fun to listen to the same argument being put forwa … read more
A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Alumuna Branding

Alumuna Branding

Check out the new brand for Alumuna, the soon to be constructed, fully-maintained, independent living development in Finley, NSW. The development will be unique in its design and also maintenance approach, which allows residents to drop everything and travel at a moments-notice, knowing their home will be looked after for them while they’re gone. A new website is soon to follow. Stay tuned.  … read more
A tongue-in-cheek guide to branding terms

A tongue-in-cheek guide to branding terms

"Brand" is a word that gets bandied about ("brandied about") quite a bit in our industry. The creative folks at Canadian branding firm Compass360 (http://compass360.com/glossary/) must have had a quiet day… they've come up with this list of hilarious, made-up branding terms. Brandiose - A glaringly obvious overestimation of a brand's importance (also referred to as Delusions of Brandeur). Brandwidth - The maximum amount of potential the brand can reach (mathematically equivalen … read more