Romancing prospects

Romancing prospects

For some reason people forget that the digital realm is really not that much different to the physical world when it comes to commerce. It's the same mistake sellers have made for decades, thinking that radio was different, or TV was different. The internet is no different. Yes, the channel's idiosyncrasies affects the way you craft your message, but the truth that continually gets forgotten is that when all is said and done, you're still trying to influence flesh and blood human beings. … read more
A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Naughton Pools

Naughton Pools

Check out the new naughtons.com.au. Designed by Kingfisher on the Wordpress platform, the site offers fantastic functionality for the client and a strong foundation on which to build content going forward. Oh, and if you live in northern Victoria and want a pool, spa or landscaping, give Naughtons a call. … read more