Romancing prospects

Romancing prospects

For some reason people forget that the digital realm is really not that much different to the physical world when it comes to commerce. It's the same mistake sellers have made for decades, thinking that radio was different, or TV was different. The internet is no different. Yes, the channel's idiosyncrasies affects the way you craft your message, but the truth that continually gets forgotten is that when all is said and done, you're still trying to influence flesh and blood human beings. … read more
Which is worse? Awful or ordinary?

Which is worse? Awful or ordinary?

I had someone ask me the other day for advice on starting a business. Amongst the range of things I spoke about (yes, I like the sound of my own voice) I told them to not be a cheapskate on the stuff that matters. And you can believe me when I tell you, the original marketing collateral you get (brand, website, brochure, business cards) are as important as what you wear to a client meeting. Though the complete lack of thought, or lack of investment, that some people put into these things is  … read more
A tongue-in-cheek guide to branding terms

A tongue-in-cheek guide to branding terms

"Brand" is a word that gets bandied about ("brandied about") quite a bit in our industry. The creative folks at Canadian branding firm Compass360 (http://compass360.com/glossary/) must have had a quiet day… they've come up with this list of hilarious, made-up branding terms. Brandiose - A glaringly obvious overestimation of a brand's importance (also referred to as Delusions of Brandeur). Brandwidth - The maximum amount of potential the brand can reach (mathematically equivalen … read more
Forget the scurryfunge, I'm going lunting

Forget the scurryfunge, I'm going lunting

I just found this short list of some forgotten English words. Some of the words are just too fun not to be shared. purfled: short-winded, especially in consequence of being too lusty (1808) squizzle: to let squizzle, to fire a gun (1956) chaddy: full of chads. The bread is chaddy [if] it has been made of meal not properly sifted to get out the husks, fragments of straw, or gritty particles of the mill-stone. (1830) tooth-saw: a fine frame-saw for sawing off portions of the teeth … read more