Which is worse? Awful or ordinary?

Which is worse? Awful or ordinary?

I had someone ask me the other day for advice on starting a business. Amongst the range of things I spoke about (yes, I like the sound of my own voice) I told them to not be a cheapskate on the stuff that matters. And you can believe me when I tell you, the original marketing collateral you get (brand, website, brochure, business cards) are as important as what you wear to a client meeting. Though the complete lack of thought, or lack of investment, that some people put into these things is  … read more