A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Is your website ‘wordy’ enough?

Is your website ‘wordy’ enough?

When Google assesses your website’s ‘credibility’ and determines where in the rankings to place you, the number of words on each page is one of Google's ‘ranking signals’. To put it plainly, if your web pages are ‘content-light’ you’re in strife. It wasn’t that long ago that 500 words per page would suffice, but with the advent of Google algorithm updates Rankbrain and Hummingbird, and an increase in competitor sophistication, the pe … read more
How to Survive the Coming Google SEO Apocalypse

How to Survive the Coming Google SEO Apocalypse

If you want to avoid the Google penalty box, you need to keep your website's link profile clean. Here are some simple ways to do it. Getting a penalty from Google can mean lower search engine rankings, your site's removal from its search index--even the death of your business (http://internetretailing.net/2012/08/childrens-furniture-company-closes-down-in-the-wake-of-googles-penguin-update/). As Google continues to step up its war on spammy, over-optimized links, businesses must be mo … read more
Get to know Google Penguin

Get to know Google Penguin

In the continuing struggle to make searching for sites more human and more relevant, Google released its latest update on April 24 2012. Code named Penguin, it penalises sites that violate Google's guidelines by using techniques such as keyword stuffing, link schemes, duplicated content and other tricks to improve their rankings. Penguin is good news for quality sites that have relevant content and deserve to be found. The elements of your site don't need to change, they just need differ … read more