When Google assesses your website’s ‘credibility’ and determines where in the rankings to place you, the number of words on each page is one of Google's ‘ranking signals’. To put it plainly, if your web pages are ‘content-light’ you’re in strife.
It wasn’t that long ago that 500 words per page would suffice, but with the advent of Google algorithm updates Rankbrain and Hummingbird, and an increase in competitor sophistication, the per page word count expectation is now over 2000.
On top of this, if you don’t update your content/website on a regular basis, and Google’s bots return to index your site and find nothing has changed, it will also hurt your rankings. So what to do?
First and foremost is to bulk up your website content. And please note that this can’t be padding - the content must be relevant and original. If you don’t have time to do this Kingfisher can help. Simply get in contact via email or phone and we’ll be in touch to discuss your options.
Secondly you need a plan for content / website updating, and you need to stick to it. Once again if the daily rigours of running a business make it impossible for you to even think about writing web content, don’t worry, Kingfisher can once again handle the heavy lifting for you. Talk to us today about how we can help you build a plan and execute it for you so that all of your digital marketing requirements are checked off each month, and your website works furiously to attract visitors, and then turn them into leads.