Big data and bad decisions

Big data and bad decisions

Now before you go setting your hair on fire, data is good, data is great, I’m a fan. But here’s the thing, we’ve always known that numbers can tell you anything, and that’s back when we were talking about small numbers. So what sort of whopper lies do you think Big Data can tell? History is littered with individuals who looked at the numbers and went on to make moronic decisions. Napoleon springs to mind. Alexander the Great too. In more recent times the execs at  … read more
You can’t measure the value of a lost opportunity.

You can’t measure the value of a lost opportunity.

I get ROI. In fact I pretty much live and die by ROI. My golden rule is it makes you money or what’s the point. My clients aren’t charities, and even if they were, they’d want ROI from their marketing, so don’t for a moment think that I’m anything but an ROI fanatic. But here’s the problem, marketing isn’t that linear, and the means of delivering the ROI isn’t a simple equation of 2+2=4. In fact sometimes 2+2=a furby. There’s a lot of s … read more
Not dead (just yet)

Not dead (just yet)

When a 'journalist' (and I use that word deliberately in inverted commas - after all he obviously didn't get 3 sources in this instance) wrote of the death of Mark Twain, the great wordsmith replied with the priceless "Rumours of my demise have been greatly exaggerated". Many people have also written of the death of a range of media. Newspapers are dead being the classic (even though many regional papers are not just surviving, they're flourishing). My favourite is mail. Many people think … read more
A little knowledge is dangerous

A little knowledge is dangerous

Whilst talking to a client recently I was corrected for suggesting that their website wasn't ranking within the top 30 on Google for a particular, high volume keyword. The client proceeded to tell me that they had searched for that keyword themselves and they came up on the first page. The next meeting I had a different client told me they didn't need SEO because when they searched for themselves they came up first. These two scenarios highlight just how confused most people are about SE … read more
Is your website ‘wordy’ enough?

Is your website ‘wordy’ enough?

When Google assesses your website’s ‘credibility’ and determines where in the rankings to place you, the number of words on each page is one of Google's ‘ranking signals’. To put it plainly, if your web pages are ‘content-light’ you’re in strife. It wasn’t that long ago that 500 words per page would suffice, but with the advent of Google algorithm updates Rankbrain and Hummingbird, and an increase in competitor sophistication, the pe … read more
How to Survive the Coming Google SEO Apocalypse

How to Survive the Coming Google SEO Apocalypse

If you want to avoid the Google penalty box, you need to keep your website's link profile clean. Here are some simple ways to do it. Getting a penalty from Google can mean lower search engine rankings, your site's removal from its search index--even the death of your business (http://internetretailing.net/2012/08/childrens-furniture-company-closes-down-in-the-wake-of-googles-penguin-update/). As Google continues to step up its war on spammy, over-optimized links, businesses must be mo … read more