Romancing prospects

Romancing prospects

For some reason people forget that the digital realm is really not that much different to the physical world when it comes to commerce. It's the same mistake sellers have made for decades, thinking that radio was different, or TV was different. The internet is no different. Yes, the channel's idiosyncrasies affects the way you craft your message, but the truth that continually gets forgotten is that when all is said and done, you're still trying to influence flesh and blood human beings. … read more
You can’t measure the value of a lost opportunity.

You can’t measure the value of a lost opportunity.

I get ROI. In fact I pretty much live and die by ROI. My golden rule is it makes you money or what’s the point. My clients aren’t charities, and even if they were, they’d want ROI from their marketing, so don’t for a moment think that I’m anything but an ROI fanatic. But here’s the problem, marketing isn’t that linear, and the means of delivering the ROI isn’t a simple equation of 2+2=4. In fact sometimes 2+2=a furby. There’s a lot of s … read more
Inspiration for 7 year olds

Inspiration for 7 year olds

Interesting article from Greg Hahn. Not sure we want to be taking all our motivational tips from second grade teachers, but then again, why not. It's pretty simple stuff, but most of the good advice is. See the whole story here http://www.adweek.com/agencies/why-this-second-grade-handout-should-be-your-new-creative-manifesto/ … read more