5 important web design tips to improve your Google ranking

5 important web design tips to improve your Google ranking

SEO (Search Engine Optimisation) is a crucial process for getting your site to rank well on Google. Many businesses in the online space understand how important search optimisation is, however, SEO often gets left behind until the end of the web design process. With SEO in mind, your website can maximise its potential and gain an edge over your competitors. So instead of leaving SEO as an afterthought, here are 5 web design tips to improve and optimise your website for Google search. Foc … read more
5 design tips and tricks to improve your website

5 design tips and tricks to improve your website

Leaving a good impression on visitors is crucial for your website’s success. If you’re struggling with website traffic, bounce rates and conversion rates, improving the design of your website should be at the top of the priority list. From using the right imagery to including the right social channels, there are endless ways to optimise your site. Here are 5 web design tips to improve your website to give your visitors a reason to come back. Keep it fresh and use a minimalistic a … read more
Romancing prospects

Romancing prospects

For some reason people forget that the digital realm is really not that much different to the physical world when it comes to commerce. It's the same mistake sellers have made for decades, thinking that radio was different, or TV was different. The internet is no different. Yes, the channel's idiosyncrasies affects the way you craft your message, but the truth that continually gets forgotten is that when all is said and done, you're still trying to influence flesh and blood human beings. … read more
You can’t measure the value of a lost opportunity.

You can’t measure the value of a lost opportunity.

I get ROI. In fact I pretty much live and die by ROI. My golden rule is it makes you money or what’s the point. My clients aren’t charities, and even if they were, they’d want ROI from their marketing, so don’t for a moment think that I’m anything but an ROI fanatic. But here’s the problem, marketing isn’t that linear, and the means of delivering the ROI isn’t a simple equation of 2+2=4. In fact sometimes 2+2=a furby. There’s a lot of s … read more
Inspiration for 7 year olds

Inspiration for 7 year olds

Interesting article from Greg Hahn. Not sure we want to be taking all our motivational tips from second grade teachers, but then again, why not. It's pretty simple stuff, but most of the good advice is. See the whole story here http://www.adweek.com/agencies/why-this-second-grade-handout-should-be-your-new-creative-manifesto/ … read more